Holding and supporting display device



.May 1, 1934. L. EINSON HOLDING AND SUPPORTING DISPLAY DVICE 2 Sheets-Sheet 1 Filed Dec. 21, 1931 Ma 21 19341 L. EHNSQN 1,95%641 HOLDING AND SUPPORTING DISPLAY DEVICE Filed Dec. 21, 1931 2 Sheets-Sheet 2 anowntoz Aeo 5375077 Patented May I, 1934 HOLDING AND SUPPORTING DISPLAY DEVICE Leo Einson, Yonkers, N. Y., assignor to Einson- Freeman 00., Inc., Long Island City, N. Y., a corporation of New York Application December 21, 1931, Serial No. 582,242

1 Claim.

The present invention relates to means employed for advertising mechandise and the like and consists of a device useful for display purposes and also operating as a combined holder and easel. This device is designed more particularly for use in connection with cartons employed for packing single articles of merchandise, for ex-- ample, but the invention is capable of being applied in such instances where the merchandise lends itself for use of the improved device without the carton.

It will be understood by those skilled in the art to which the present invention pertains that the problem of designing means useful with packing and displaying boxes is not a simple one due to the varying conditions. In the manufacture of cartons the conditions vary according to the nature and dimensions of the article to be packed and also the weight of the article is a factor to consider. Besides these variations packers of merchandise use containers or cartons having different ways of closing or sealing the cartons and therefore the first step in the present invention is to design a combined holder and display device which is applicable to practically any commonly used form of container or carton.

The invention has been particularly designed for use with an ordinary carton which is commonly known as a tuck-in carton comprising a shell or body usually of a rectangular or square shape in cross section. The commonly used means for closing the open ends of such containers are usually flaps hinged at the upper and lower ends often on opposite sides and these flaps have tpck-in ends which are inserted into the container to retain the closure means in the closing position. The improved device is so designed in several'forms that the device may be applied to existing cartons without necessitating .10 the change of the construction of the carton which may have been adopted for use in a particular instance.

It will be understood that the purpose of theimproved display holding device is to show up the carton to the best advantage in conjunction with an additional advertising surface in the way of a display card. An easel forming an integral part of the improved combined holder and display will retain the device in the set up position so as to support the carton in the most desirable display position.

Several embodiments of the invention will be hereinafter described withreference to the accompanying drawings, wherein-- Figure 1 is a perspective view showing one form of the combined holder display and easel as applied to a carton which is most commonly used in the trade;

Figure 2 is a vertical section taken on the line 2-2 of Figure 1;

Figure 3 is a plan view of the improved device in its flat or unfolded position;

Figures 4 and 5 are respectively a perspective View of a. modified device in the set up position and aplan of the blank from which this device is composed;

Figures 6 and 7 are perspective views of another modification of the improved device shown in the set up position and the blank therefor;

Figures 8 and 9 are companion views showing another form of the device in the set up and in the unfolded or flat position; and

Figures 10 and 11 show another modification of the improved device in the set up and flat or unfolded position.

Referring to said drawings more particularly to Figures 1, 2 and 3 showing one form of the improved combined holder easel and display device. This device comprises the section or portion 1 which in the set up position forms the back of the device. A display card 2 extends upwardly as a rigid extension of said'back l and said card 2 has a tongue or tab 3 partly cut therefrom. Side wings'or laterally extending portions 4 are connected to the sides of said back so as to fold thereon to provide the easel support for the improved device. A common known form of spreader retentive means 5 is preferably employed to retain the easel in the operative position but in some instances, where conditions permit, this spreader device may be dispensed with and the wings 4 would of their own accord when folded back remain in the operative position to support the device. A tongue or flap 6 depends from the lower end of the back 1 and this flap has the folding end 7 which is adapted to be inserted into the bottom of the carton at the same time the tab 3 'is inserted into the top of the carton whereby through engagement of both these tabs or flaps the carton is rigidly secured to the display device.

In Figure 2 a common form of carton is shown and in this case the carton is of a tubular shape having the front wall 8, back wall 9 and side walls 10. In the commonest form of the carton the closure flaps l1 and 12 are employed andthe flap 5 11 is usually an extension from the front wall 8 and the flap 12 is an extension from the back wall 9. The advertising printed matter on the box is always on the front wall 8 and sometimes duplicated on theback wall. In the latter instance the device shown in Figure 3 can be conveniently applied for the closure flaps of the carton are so arranged that there is an opening at the back at the upper end to permit insertion of the retaining tab 3. The flap 12 at the bottom is so arranged that the opening is in the front of the carton; therefore the double folding tongue or fiap 6-7 will fit under such conditions. In such instances where the top opening is at the front of the container and the bottom opening is at the back of the carton, the blank shown in Figure 3 must be changed so that the flap 3 would be a double folding piece as 6-7 and the retaining fiap at the bottom would be a single folding piece.

The improved device shown in the figures of the drawings referred to is applicable for use with many cartons and can be applied by any inexperienced person. The device is shipped in the .fiat condition and the operator is only required :to fold back the easel wings and lock the spreader device in the operative position if such a device is provided. The retentive devices 3 and 67 are then engaged in their respective places so as to hold the carton in a rigid position on said holder. The device may then be stood on a counter or elsewhere where it will stand to hold the carton at the most desirable angle which may be fixed by the angle of the bottom edge of said easel wings.

In Figures 4-11 inclusive of the drawings various modified forms of the improved device are shown and in each instance the device comprises as an essential part thereof a display card, an easel support therefor and means for securing a carton to the deviceso that the latter will form a rigid holder and support for said carton. The various modifications will be briefly described sop" arately with special reference to the respective figures of the drawings.

Referring to Figures 4-5 the carton is composed of a one sheet blank B having as an integral part thereof the easel wings 4 and the spreader device 5 and also bottom retaining tab 6 or 6-7. The display card 2, of any desirable shape, has an opening 13 and creases 14 in the portions at the sides of said opening. These crease lines are so arranged that the upper portion of the display card will fold downwardly in front of the lower portion of the card 2 to form a pocket for the carton. In this position of the device the carton is passed through'the opening 13 so that the downwardly folded portion of the display card 2 stands in front of the carton as shown in Figure 4. This folded portion of the easel operates to retain the upper end of the carton in position for display.

In Figures 6 and 7 a somewhat similar modification is shown but in this instance the show card is cut out to separate a retaining strip 15 and double scored portions 16 are provided so that said strip portion 15 will stand outwardly in front of the show card to form a pocket in the operative position. The carton. is inserted between the strip 15 and the card 2 and by this means the upper end of the carton is retained in the opera tive position.

Figures 8-9 show another modification and in this instance the show card is connected'to the easel portion of the device by a double folding connecting portion 17 which is so arranged that when folded the card 2 will be brought forward so as to be in alignment with the front face of the carton as shown in Figure 8. In this example, the card 2 carries the depending tongues or tabs 18 which are inserted into the open front at the top of the carton.

In all the modifications or examples of the improved device previously referred to, the device is designed particularly for a carton on which the display printing is read when the carton stands in a vertical position and in which case the open ends are at the top and bottom of the carton. In Figures 10 and 11 a modified device is shown which is adapted for use with a carton having printed matter reading horizontally and in this example the open ends of the carton are at the sides thereof. In this case the show card G5 is provided with tabs 19 which are engaged in the side openings of the carton so that the relative position of the card and easel is as shown in Figure 10. A single easel wing 20 only is employed in this instance and this easel is located at one side of the display card.

Further modifications may be made in carrying out the details of the invention hereinbefore described and it is to be understood that any modification coming fairly within the terms of the appended claim shall be covered thereby.

I claim:

A device of the class described composed of a single sheet blank cut out to form a display card and a supporting base therefor, said base being vertically creased along its length to define side wings, said wings folding back, into operative position substantially at right angles to the intermediate portion of said base lying between said wings, a cut out portion of said base operating to retain said wings in the operativeposition, means carried by said show card and base for securing a carton to said device whereby said carton is positively held immovable in a display position, and said means comprising a tab cut out of said show card and a tongue depending from said intermediate portion respectively adapted to engage in the top, and bottom open ends f said carton.

LEO EINSON. 

